00996nam a22002297a 4500 OSt 20251103162042.0 250910b |||||||| |||| 00| 0 eng d 0017-8012 English tbs English Holt, Douglas B 21200 What becomes an icon most / Douglas B. Holt Harvard Business Review 2003 Harvard Business Review. March, 2003, Vol. 81 Issue 3, p43, 7 p This article discusses how some brands become icons, having the power to maintain a hold on the marketplace for many years. The most successful brands create myths, most often in the U.S. by creating an intimate and credible relationship with the desire of Americans to be rebels. United States Company business planning Business https://bibliotheque.tbs-education.fr/Default/doc/edsgao/_b64_ZWRzZ2NsLjk4NzE1MDg1/what-becomes-an-icon-most lcc 0 0 lcc 0 0 TBS TBS 2025-11-03 0 2025-11-03 https://bibliotheque.tbs-education.fr/Default/doc/edsgao/_b64_ZWRzZ2NsLjk4NzE1MDg1/what-becomes-an-icon-most 2025-11-03 ARTICLE 5135 5135