Holt, Douglas B creator text Harvard Business Review 2003 monographic eng Eng lis h

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This article discusses how some brands become icons, having the power to maintain a hold on the marketplace for many years. The most successful brands create myths, most often in the U.S. by creating an intimate and credible relationship with the desire of Americans to be rebels. / Douglas B. Holt United States Company business planning Business 0017-8012 https://bibliotheque.tbs-education.fr/Default/doc/edsgao/_b64_ZWRzZ2NsLjk4NzE1MDg1/what-becomes-an-icon-most https://bibliotheque.tbs-education.fr/Default/doc/edsgao/_b64_ZWRzZ2NsLjk4NzE1MDg1/what-becomes-an-icon-most English 250910 20251103162042.0