TY  - BOOK
AU  - Holt, Douglas B
TI  - What becomes an icon most
SN  - 0017-8012
PY  - 2003///
PB  - Harvard Business Review
KW  - United States
KW  - Company business planning
KW  - Business
N2  - This article discusses how some brands become icons, having the power to maintain a hold on the marketplace for many years. The most successful brands create myths, most often in the U.S. by creating an intimate and credible relationship with the desire of Americans to be rebels
UR  - https://bibliotheque.tbs-education.fr/Default/doc/edsgao/_b64_ZWRzZ2NsLjk4NzE1MDg1/what-becomes-an-icon-most
ER  -