01399nam a22002777a 4500 OSt 20251103165259.0 250910b |||||||| |||| 00| 0 eng d 0022-2429 English tbs English Kotler, Philip 1123 Broadening the Concept of Marketing / Philip Kotler and Kevin Lane Keller Journal of Marketing 1969 Journal of Marketing. Jan1969, Vol. 33 Issue 1, p10-15. 6p. 2 Black and White Photographs Marketing is a pervasive societal activity that goes considerably beyond the selling of toothpaste, soap, and steel. The authors interpret the meaning of marketing for nonbusiness organizations and the nature of marketing functions such as product improvement, pricing, distribution, and communication in such organizations. The question considered is whether traditional marketing principles are transferable to the marketing of organizations, persons, and ideas. Nonprofit organizations Product management Product quality Physical distribution of goods Organizational communication Marketing & society Levy, Sidney J. 26403 https://bibliotheque.tbs-education.fr/Default/doc/bth/5001255/broadening-the-concept-of-marketing lcc 0 0 lcc 0 0 TBS TBS 2025-11-03 0 2025-11-03 https://bibliotheque.tbs-education.fr/Default/doc/bth/5001255/broadening-the-concept-of-marketing 2025-11-03 ARTICLE 5137 5137