Kotler, Philip creator Levy, Sidney J. text Journal of Marketing 1969 monographic eng Eng lis h

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Marketing is a pervasive societal activity that goes considerably beyond the selling of toothpaste, soap, and steel. The authors interpret the meaning of marketing for nonbusiness organizations and the nature of marketing functions such as product improvement, pricing, distribution, and communication in such organizations. The question considered is whether traditional marketing principles are transferable to the marketing of organizations, persons, and ideas. / Philip Kotler and Kevin Lane Keller Nonprofit organizations Product management Product quality Physical distribution of goods Organizational communication Marketing & society 0022-2429 https://bibliotheque.tbs-education.fr/Default/doc/bth/5001255/broadening-the-concept-of-marketing https://bibliotheque.tbs-education.fr/Default/doc/bth/5001255/broadening-the-concept-of-marketing English 250910 20251103165259.0