02285nam a22003137a 4500 OSt 20251104104736.0 250910b |||||||| |||| 00| 0 eng d 2055-2077 0267-257X English tbs English Lloveras, Javier 26404 Sustainability marketing beyond sustainable development / Javier Lloveras, Adam P. Marshall, James S. Vandeventer and Mario Pansera : towards a degrowth agenda Journal of Marketing Management 2022 Journal of Marketing Management. Dec2022, Vol. 38 Issue 17/18, p2055-2077. 23p Drawing on ecological economics, post-development studies, and political ecology, this paper argues that sustainable development notions have run their course within sustainability marketing debates and proposes degrowth as an alternative framework to steer disciplinary debates in new directions. We chart unexplored territory, offering sustainability marketing scholars tools to navigate degrowth-minded policies, transformative frameworks, and business models. In doing so, our work contributes to existing sustainability marketing debates in three ways: first, we respond to the paucity of studies engaging with the political economy of sustainability marketing. Second, we make visible the tensions and contradictions that arise as marketers seek to reconcile imperatives of economic growth and sustainability. Finally, we foreground degrowth as an emerging sustainability proposition, with potential for inspiring the radical set of transformations required to avert catastrophic climate change and keep global temperatures well below +2°C (relative to pre-industrial levels), as pledged in the Paris Agreement. Sustainable development Global temperature changes Ecological economics Transformative learning Political ecology Marketing Marshall, Adam P. 26405 Vandeventer, James S. 26406 Pansera, Mario 26407 https://bibliotheque.tbs-education.fr/Default/doc/bth/161969637/sustainability-marketing-beyond-sustainable-development-towards-a-degrowth-agenda lcc 0 0 lcc 0 0 TBS TBS 2025-11-04 0 2025-11-04 https://bibliotheque.tbs-education.fr/Default/doc/bth/161969637/sustainability-marketing-beyond-sustainable-development-towards-a-degrowth-agenda 2025-11-04 ARTICLE 5138 5138