@book{5142,
	author = {Pham, Mélanie and Valette‐Florence, Pierre},
	title = {Luxury brand desirability and fashion equity},
	publisher = {Psychology & Marketing},
	year = {2018},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/bth/132874113/luxury-brand-desirability-and-fashion-equity-the-joint-moderating-effect-on-consumers-commitment-tow}
}