@book{5143,
	author = {Spiggle, Susan and Nguyen, Hang T.},
	title = {More Than Fit},
	publisher = {Journal of Marketing Research (JMR)},
	year = {2012},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/bth/83513334/more-than-fit-brand-extension-authenticity}
}