@book{5144,
	author = {Warren, Caleb and Batra, Rajeev},
	title = {Brand coolness},
	publisher = {Journal of Marketing,},
	year = {2019},
	url = {https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=f4e8e586-0dd7-3094-a466-58815210d634}
}