Bellenger, Danny N.  1946- <br/><br/>
Qualitative research in marketing 
/ Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker. 
 - Chicago, IL :  American Marketing Association,  1976. 
 - x, 76 pages ;  23 cm. 
 - Monographs series  3 .
<br/><br/>Bibliography: p. 70-76. 
<br/><br/> This monograph is intended to provide a concise treatment of qualitative research in marketing. It is written primarily for the marketing manager to improvise his ability to contract for, interpret, and use qualitative marketing research. It may also prove useful to beginning marketing researchers who need an introduction to this area. The text draws both from academic writing and from interviews with applied marketing researchers. A blend of theoretical and applied concepts has been sought. 
<br/><br/><label>ISBN: </label>9780877570707 
<br/><br/><label>LCCN: </label>76003765  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Qualitative research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B455