01416cam a2200277 i 4500 816271 20260512145950.0 760206s1976 ilu b 000 0 eng 76003765 9780877570707 816271 DLC DLC DLC HF5415.2 .B455 Bellenger, Danny N. 1946- 26455 author Qualitative research in marketing / Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker. Chicago, IL : American Marketing Association, 1976. x, 76 pages ; 23 cm. Monographs series American Marketing Association 3 Bibliography: p. 70-76. This monograph is intended to provide a concise treatment of qualitative research in marketing. It is written primarily for the marketing manager to improvise his ability to contract for, interpret, and use qualitative marketing research. It may also prove useful to beginning marketing researchers who need an introduction to this area. The text draws both from academic writing and from interviews with applied marketing researchers. A blend of theoretical and applied concepts has been sought. Marketing research 1465 Qualitative research 5949 Bernhardt, Kenneth L. 1944- author 25937 Goldstucker, Jac L. author 25938 lcc 0 0 lcc 0 0 TBS TBS 2025-11-10 0 HF5415.2 BEL B05673 2025-11-10 1 2025-11-10 1 5161 5161