01525cam a2200289 i 450000100070000000500170000700800410002401000170006502000180008203500110010004000180011105000200012910000460014924501030019526000580029830000260035649000570038250400280043952005010046765000290096865000310099770000480102870000390107694200080111595200970112399900150122081627120260512145950.0760206s1976    ilu      b    000 0 eng    a   76003765   a9780877570707  a816271  aDLCcDLCdDLC00aHF5415.2b.B455  aBellenger, Danny N.d1946-926455eauthor10aQualitative research in marketingc/ Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.  aChicago, IL :bAmerican Marketing Association,c1976.  ax, 76 pages ;c23 cm.  aMonographs series3American Marketing Associationv3  aBibliography: p. 70-76.  aThis monograph is intended to provide a concise treatment of qualitative research in marketing. It is written primarily for the marketing manager to improvise his ability to contract for, interpret, and use qualitative marketing research. It may also prove useful to beginning marketing researchers who need an introduction to this area. The text draws both from academic writing and from interviews with applied marketing researchers. A blend of theoretical and applied concepts has been sought. 0aMarketing research91465 0aQualitative research95949  aBernhardt, Kenneth L.d1944-eauthor925937  aGoldstucker, Jac L.eauthor925938  2lcc  00102lcc4070aTBSbTBSd2025-11-10l0oHF5415.2 BELpB05673r2025-11-10t1w2025-11-10y1  c5161d5161