@book{5208,
	author = {Bach, David and Allen, David Bruce},
	title = {What every CEO needs to know about nonmarket strategy},
	publisher = {MIT Sloan Management Review,},
	year = {2010},
	url = {https://research.ebsco.com/linkprocessor/plink?id=631c6175-d0c3-3164-8529-b3cea4e32ea0}
}