TY  - BOOK
AU  - Bach, David
AU  - Allen, David Bruce
TI  - What every CEO needs to know about nonmarket strategy
SN  - 1532-9194
PY  - 2010///
PB  - MIT Sloan Management Review
KW  - MSc International Business
KW  - Social responsibility of business
KW  - Corporate governance
KW  - Corporate culture
KW  - Organizational change
KW  - Management
N2  - 
Nonmarket strategy recognizes that businesses are social and political beings, not just economic agents. Because companies create and distribute value, a plethora of actors seek to influence them - formally, through laws and regulation, and informally, through social pressure, activism and efforts to shape the public perception of business. Companies can't escape this. Smart executives, therefore, engage with their social and political environment, helping shape the rules of the game and reducing the risk of being hemmed in by external actors. Yet, few companies are prepared to do the hard work and commit long term to developing an effective nonmarket strategy. Fewer still understand how to integrate market and nonmarket strategies to sustain competitive advantage. Defending intellectual property rights and demonstrating good corporate citizenship are just two of the many nonmarket issues facing CEOs
UR  - https://research.ebsco.com/linkprocessor/plink?id=631c6175-d0c3-3164-8529-b3cea4e32ea0
ER  -