@book{5222,
	author = {London, Ted and Hart, Stuart L.},
	title = {Reinventing strategies for emerging markets},
	publisher = {Journal of International Business Studies,},
	year = {2004.},
	url = {https://www-jstor-org.hub.tbs-education.fr/stable/pdf/3557170.pdf?refreqid=fastly-default%3A1aa1c887d88118adee9201261194a3e7&ab_segments=&initiator=&acceptTC=1}
}