: contrasting hues or shades of gray? Lenartowicz, T. creator author Johnson, James Patrick author text Journal of International Business Studies 2003 monographic eng

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266-281 pages. We draw upon studies from the social sciences to develop and test hypotheses about similarities and differences in the importance of values among managers in 12 Latin American countries. Using the Rokeach Value Survey, data from 1015 owner-managers of small businesses indicated convergence among values relating to group interests, but significant variation among values serving individual interests. In addition, several groups of countries were identified as culturally similar, whereas Brazil and Mexico remained culturally discrete. The results suggest that common perceptions of Latin America as a culturally homogeneous region are stereotypical and incorrect, and that divergence in the importance of values can explain differences in business phenomena across the region. / T. Lenartowicz, T., James Patrick Johnson. Cross-cultural studies Entrepreneurship Organizational behavior Culture Latin America 1478-6990 0047-2506 https://www-jstor-org.hub.tbs-education.fr/stable/pdf/3557170.pdf?refreqid=fastly-default%3A1aa1c887d88118adee9201261194a3e7&ab_segments=&initiator=&acceptTC=1 https://www-jstor-org.hub.tbs-education.fr/stable/pdf/3557170.pdf?refreqid=fastly-default%3A1aa1c887d88118adee9201261194a3e7&ab_segments=&initiator=&acceptTC=1 TBS 260121 20260515115925.0 EN