02357nam a22003017a 4500003000400000005001700004008004100021022001400062022001400076022001400090040001700104041000800121100003300129245007400162260002600236300001900262362005000281520128500331630003801616650002701654650003101681650003701712650003201749856008301781942000801864952016801872999001502040OSt20260514172952.0260121b        |||||||| |||| 00| 0 eng d  a1744-0696  a1751-8040  a1751-8059  aTBSbENcTBS  aeng  aDinnie, Keith912509eauthor  aPlace brandingb: overview of an emerging literaturec/ Keith Dinnie.  bPlace Branding,c2004  a106-110 pages.  aPlace branding, 2004-11, Vol.1 (1), p.106-110  aThere is a small but rapidly growing body of literature pertaining to place branding. Many streams of research have provided input to the creation of knowledge in the domain of place branding. This diversity of sources encompasses many disciplines that rarely, if ever, attract attention in the marketing and branding literature. For example, the fields of sociology, history, national identity, and politics may be regarded as having a potentially important contribution to make to the practice of place branding. Practitioners and academics involved in place branding should therefore be prepared to scan horizons far wider than those associated purely with conventional brand management and brand strategy.  
The country-of-origin literature offers valuable insights into the effect on consumer behaviour that the provenance of a product or service can have. However, it has traditionally been beyond the scope of the country-of-origin literature to analyse the historical and cultural dimensions of which nations are constituted. It is this breadth of scope that characterises place branding. This overview of the literature highlights the multifaceted nature of place branding and identifies some of the landmark texts and emerging avenues in the place branding literature.   0aMSc International Business926977 0aPlace marketing924199 0aBranding (Marketing)96284 0aCommunication in marketing92094 0aMarketingxManagement99256  uhttps://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/tl63to7vsn  2lcc  00102lcc40708CTaTBSbTBSd2026-05-14l0p5226r2026-05-14uhttps://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/tl63to7vsnw2026-05-14yARTICLE  c5226d5226