01675nam a22002297a 4500003000400000005001700004008004100021022001400062022001400076040001700090041000800107100003000115245008800145260008400233300001900317362007000336505084900406630003101255650003901286650001301325856010701338OSt20260515115247.0260121b        |||||||| |||| 00| 0 eng d  a1536-5433  a1558-0946  aTBSbENcTBS  aeng  aCaldas, Miguel P.eauthor  aConceptualizing Brazilian multiple and fluid cultural profilesc/ Miguel P. Caldas.  bManagement Research: Journal of the Iberoamerican Academy of Management,c2006.  a169-180 pages.  aManagement research (Armonk, N.Y.), 2006-10, Vol.4 (3), p.169-180  a This paper puts forth a conceptual framework of multiple and fluid national culture focused on the contempo
rary Brazilian context. Drawing from recent criticism on the excessive determinism and simplicity of typical cross-cultural 
depictions, the study (1) analyzes Brazilian contemporary culture from a historical perspective; (2) summarizes prevailing 
Brazilian cultural depictions in the literature; (3) proposes a conceptual framework centered on the dynamics between 
cultural differentiation and homogeneity, putting forth predictions on the potential future shifts of the Brazilian cultural 
texture along these two extremes; and (4) makes the case for culture research focused further on the study and depiction 
of multiple national cultures, and on their fluidity over time, rather than on monolithic and stable national cultures. 0aMSc International Business 0aInternational business enterprises 0aStrategy  uhttps://www-emerald-com.hub.tbs-education.fr/mrjiam/article-pdf/4/3/169/2032667/jmr1536-5433040303.pdf