01754nam a22002537a 4500 OSt 20260515115247.0 260121b |||||||| |||| 00| 0 eng d 1536-5433 1558-0946 TBS EN TBS eng Caldas, Miguel P. 26994 author Conceptualizing Brazilian multiple and fluid cultural profiles / Miguel P. Caldas. Management Research: Journal of the Iberoamerican Academy of Management, 2006. 169-180 pages. Management research (Armonk, N.Y.), 2006-10, Vol.4 (3), p.169-180 This paper puts forth a conceptual framework of multiple and fluid national culture focused on the contempo rary Brazilian context. Drawing from recent criticism on the excessive determinism and simplicity of typical cross-cultural depictions, the study (1) analyzes Brazilian contemporary culture from a historical perspective; (2) summarizes prevailing Brazilian cultural depictions in the literature; (3) proposes a conceptual framework centered on the dynamics between cultural differentiation and homogeneity, putting forth predictions on the potential future shifts of the Brazilian cultural texture along these two extremes; and (4) makes the case for culture research focused further on the study and depiction of multiple national cultures, and on their fluidity over time, rather than on monolithic and stable national cultures. MSc International Business 26977 International business enterprises 4692 Strategy 1208 https://www-emerald-com.hub.tbs-education.fr/mrjiam/article-pdf/4/3/169/2032667/jmr1536-5433040303.pdf lcc 0 0 lcc 0 0 CT TBS TBS 2026-05-13 0 2026-05-13 https://www-emerald-com.hub.tbs-education.fr/mrjiam/article-pdf/4/3/169/2032667/jmr1536-5433040303.pdf 2026-05-13 ARTICLE 5228 5228