TY  - BOOK
AU  - Caldas, Miguel P.
TI  - Conceptualizing Brazilian multiple and fluid cultural profiles
SN  - 1536-5433
PY  - 2006///
PB  - Management Research: Journal of the Iberoamerican Academy of Management
KW  - MSc International Business
KW  - International business enterprises
KW  - Strategy
N1  -  This paper puts forth a conceptual framework of multiple and fluid national culture focused on the contempo
rary Brazilian context. Drawing from recent criticism on the excessive determinism and simplicity of typical cross-cultural 
depictions, the study (1) analyzes Brazilian contemporary culture from a historical perspective; (2) summarizes prevailing 
Brazilian cultural depictions in the literature; (3) proposes a conceptual framework centered on the dynamics between 
cultural differentiation and homogeneity, putting forth predictions on the potential future shifts of the Brazilian cultural 
texture along these two extremes; and (4) makes the case for culture research focused further on the study and depiction 
of multiple national cultures, and on their fluidity over time, rather than on monolithic and stable national cultures
UR  - https://www-emerald-com.hub.tbs-education.fr/mrjiam/article-pdf/4/3/169/2032667/jmr1536-5433040303.pdf
ER  -