01872nam a22002657a 4500 OSt 20260514174711.0 260121b |||||||| |||| 00| 0 eng d 0047-2506 1478-6990 TBS EN TBS eng Brouthers, Keith D. 27073 author A retrospective on : institutional, cultural and transaction cost influences on entry mode choice and performance / Keith D. Brouthers. Journal of International Business Studies, 2013. 14-22 pages. Journal of international business studies, 2013-01, Vol.44 (1), p.14-22 For several decades researchers have focused on the entry mode decision because it is critically important for firms expanding abroad. Despite this attention we still lack clear tools to help managers make effective entry decisions. In this paper I review past research exploring transaction cost and institutional perspectives of mode choice, provide a critique of this literature, and generate suggestions to move our knowledge forward. In addition, I review the limited research exploring entry mode performance, and emphasize the importance of examining the normative merits of proposed theoretical models. I hope these suggestions will lead to the development of prescriptive tools for managers to make better entry mode decisions that result in improved firm performance. MSc International Business 26977 International business enterprises Location Decision making 27074 International business enterprises Management 498 Decision making 339 https://www-jstor-org.hub.tbs-education.fr/stable/pdf/23434099.pdf?refreqid=fastly-default%3A7b22440d6b4edeb59596ab468245101d&ab_segments=&initiator=&acceptTC=1 lcc 0 0 lcc 0 0 CT TBS TBS 2026-05-14 0 5229 2026-05-14 https://www-jstor-org.hub.tbs-education.fr/stable/pdf/23434099.pdf?refreqid=fastly-default%3A7b22440d6b4edeb59596ab468245101d&ab_segments=&initiator=&acceptTC=1 2026-05-14 ARTICLE 5229 5229