: institutional, cultural and transaction cost influences on entry mode choice and performance Brouthers, Keith D. creator author text Journal of International Business Studies 2013 monographic eng

print

14-22 pages. For several decades researchers have focused on the entry mode decision because it is critically important for firms expanding abroad. Despite this attention we still lack clear tools to help managers make effective entry decisions. In this paper I review past research exploring transaction cost and institutional perspectives of mode choice, provide a critique of this literature, and generate suggestions to move our knowledge forward. In addition, I review the limited research exploring entry mode performance, and emphasize the importance of examining the normative merits of proposed theoretical models. I hope these suggestions will lead to the development of prescriptive tools for managers to make better entry mode decisions that result in improved firm performance. / Keith D. Brouthers. International business enterprises Location Decision making International business enterprises Management Decision making 0047-2506 1478-6990 https://www-jstor-org.hub.tbs-education.fr/stable/pdf/23434099.pdf?refreqid=fastly-default%3A7b22440d6b4edeb59596ab468245101d&ab_segments=&initiator=&acceptTC=1 https://www-jstor-org.hub.tbs-education.fr/stable/pdf/23434099.pdf?refreqid=fastly-default%3A7b22440d6b4edeb59596ab468245101d&ab_segments=&initiator=&acceptTC=1 TBS 260121 20260514174711.0 EN