Banham, Russ creator text Risk Management 2016 monographic eng

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20-25 pages. For several decades researchers have focused on the entry mode decision because it is critically important for firms expanding abroad. Despite this attention we still lack clear tools to help managers make effective entry decisions. In this paper I review past research exploring transaction cost and institutional perspectives of mode choice, provide a critique of this literature, and generate suggestions to move our knowledge forward. In addition, I review the limited research exploring entry mode performance, and emphasize the importance of examining the normative merits of proposed theoretical models. I hope these suggestions will lead to the development of prescriptive tools for managers to make better entry mode decisions that result in improved firm performance. / Russ Banham. Business enterprises, Foreign Middle East Investments, Foreign Middle East Strategic planning Middle East Commerce Middle East Economic conditions 0035-5593 https://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/woaumeecu5 https://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/woaumeecu5 TBS 260121 20260514175357.0 EN