TY  - BOOK
AU  - Banham, Russ
TI  - The risks and opportunities of doing business in the Middle East
SN  - 0035-5593
PY  - 2016///
PB  - Risk Management
KW  - MSc International Business
KW  - Business enterprises, Foreign
KW  - Middle East
KW  - Investments, Foreign
KW  - Strategic planning
KW  - Commerce
KW  - Economic conditions
N2  - For several decades researchers have focused on the entry mode decision because it is critically important for firms expanding abroad. Despite this attention we still lack clear tools to help managers make effective entry decisions. In this paper I review past research exploring transaction cost and institutional perspectives of mode choice, provide a critique of this literature, and generate suggestions to move our knowledge forward. In addition, I review the limited research exploring entry mode performance, and emphasize the importance of examining the normative merits of proposed theoretical models. I hope these suggestions will lead to the development of prescriptive tools for managers to make better entry mode decisions that result in improved firm performance
UR  - https://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/woaumeecu5
ER  -