01891nam a22002897a 4500003000400000005001700004008004100021022001400062040001700076041000800093100002400101245008500125260002800210300001700238362004700255520078200302630003801084650005401122650004501176650002901221651003301250651004401283856008301327942000801410952016801418999001501586OSt20260514175357.0260121b        |||||||| |||| 00| 0 eng d  a0035-5593  aTBSbENcTBS  aeng  aBanham, Russ927078  aThe risks and opportunities of doing business in the Middle Eastc/ Russ Banham.  bRisk Management,c2016.  a20-25 pages.  aRisk management, 2016-03, Vol.63 (2), p.20  aFor several decades researchers have focused on the entry mode decision because it is critically important for firms expanding abroad. Despite this attention we still lack clear tools to help managers make effective entry decisions. In this paper I review past research exploring transaction cost and institutional perspectives of mode choice, provide a critique of this literature, and generate suggestions to move our knowledge forward. In addition, I review the limited research exploring entry mode performance, and emphasize the importance of examining the normative merits of proposed theoretical models. I hope these suggestions will lead to the development of prescriptive tools for managers to make better entry mode decisions that result in improved firm performance. 0aMSc International Business926977 0aBusiness enterprises, ForeignzMiddle East924200 0aInvestments, ForeignzMiddle East927081 0aStrategic planning93573 0aMiddle EastxCommerce924202 0aMiddle EastxEconomic conditions927082  uhttps://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/woaumeecu5  2lcc  00102lcc40708CTaTBSbTBSd2026-05-14l0p5230r2026-05-14uhttps://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/woaumeecu5w2026-05-14yARTICLE  c5230d5230