02155nam a22003137a 4500 OSt 20260513173159.0 260121b |||||||| |||| 00| 0 eng d 1547-7215 1069-031X TBS EN TBS eng Cavusgil, S. Tamer 508 author Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers / Tamer S. Cavusgil, Seyda Deligonul, Ilke Kardes, Erin Cavusgil. Journal of International Marketing, 2018 94-108 pages. Journal of International Marketing, 2018-09, Vol.26 (3), p.94-108 As emerging markets gain significance in the global economy, understanding the middle-class customers within these dynamic economies becomes even more critical for international marketers. This article contributes to the limited but growing literature on this topic. International marketing scholars and practitioners should be better informed about this megatrend. What does the "middle class" really mean? What are the theoretical underpinnings for the middle-class phenomenon? What are the implications for international marketing? To address these pressing questions, the authors explore the middle-class phenomenon in emerging markets. Through an examination of conceptual underpinnings and empirical observations, they present a conceptualization and several theoretical propositions. Finally, they provide managerial and scholarly implications of the middle-class phenomenon and offer suggestions for further research. MSc International Business 26977 Middle class Developing countries 27039 Consumers Developing countries 27040 Lifestyles Developing countries 27041 Market Research/Competitive Intelligence 11865 Deligonul, Seyda 27042 author Kardes, Ilke 27043 author Cavusgil, Erin 27044 author https://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/5j62m6mv5j lcc 0 0 lcc 0 0 TBS TBS 2026-03-24 0 5238 2026-03-24 https://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/5j62m6mv5j 2026-03-24 ARTICLE 5238 5238