Corritore, Matthew <br/><br/>
The new analytics of culture 
/ Matthew Corritore, Amir Goldberg, Sameer B. Srivastava. 
 -  Harvard Business Review,  2020. 
 - 76-83 pages. 
 - Harvard Business Review  vol. 98, no. 1 .
<br/><br/> THE PROBLEM: Culture is easy to sense but difficult to measure. The workhorses of culture research—employee surveys and questionnaires—are often unreliable. A NEW APPROACH: Studying the language <br/>that employees use in electronic communication has opened a new window into organizational culture. Research analyzing email, Slack messages, and Glassdoor postings is challenging prevailing wisdom about culture. THE FINDINGS: • Cultural fit is important, but what predicts success most is the rate at which employees adapt as organizational culture changes over time. • Cognitive diversity helps teams during ideation but hinders execution. • The best cultures encourage diversity to drive innovation but are anchored by shared core beliefs.  
<br/><br/><label>ISSN: </label>0017-8012 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>B2 PBT Business and Ecosystem Analysis (BiM)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate culture<br/>Big data<br/>Electronic mail systems