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  <titleInfo>
    <title>The new analytics of culture</title>
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  <name type="personal">
    <namePart>Corritore, Matthew</namePart>
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  <name type="personal">
    <namePart>Goldberg, Amir</namePart>
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  <name type="personal">
    <namePart>Srivastava, Sameer B.</namePart>
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  <originInfo>
    <publisher>Harvard Business Review</publisher>
    <dateIssued>2020</dateIssued>
    <issuance>monographic</issuance>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>76-83 pages.</extent>
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  <abstract>THE PROBLEM: Culture is easy to sense but difficult to measure. The workhorses of culture research—employee surveys and questionnaires—are often unreliable. A NEW APPROACH: Studying the language 
that employees use in electronic communication has opened a new window into organizational culture. Research analyzing email, Slack messages, and Glassdoor postings is challenging prevailing wisdom about culture. THE FINDINGS: • Cultural fit is important, but what predicts success most is the rate at which employees adapt as organizational culture changes over time. • Cognitive diversity helps teams during ideation but hinders execution. • The best cultures encourage diversity to drive innovation but are anchored by shared core beliefs. </abstract>
  <note type="statement of responsibility">/ Matthew Corritore, Amir Goldberg, Sameer B. Srivastava.</note>
  <subject authority="lcsh">
    <titleInfo>
      <title>B2 PBT Business and Ecosystem Analysis (BiM)</title>
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  <subject authority="lcsh">
    <topic>Corporate culture</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Big data</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Electronic mail systems</topic>
  </subject>
  <identifier type="issn">0017-8012</identifier>
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