TY - BOOK AU - Corritore, Matthew AU - Goldberg, Amir AU - Srivastava, Sameer B. TI - The new analytics of culture T2 - Harvard Business Review SN - 0017-8012 PY - 2020/// PB - Harvard Business Review KW - B2 PBT Business and Ecosystem Analysis (BiM) KW - Corporate culture KW - Big data KW - Electronic mail systems N2 - THE PROBLEM: Culture is easy to sense but difficult to measure. The workhorses of culture research—employee surveys and questionnaires—are often unreliable. A NEW APPROACH: Studying the language that employees use in electronic communication has opened a new window into organizational culture. Research analyzing email, Slack messages, and Glassdoor postings is challenging prevailing wisdom about culture. THE FINDINGS: • Cultural fit is important, but what predicts success most is the rate at which employees adapt as organizational culture changes over time. • Cognitive diversity helps teams during ideation but hinders execution. • The best cultures encourage diversity to drive innovation but are anchored by shared core beliefs. UR - https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=d6ffa37b-b4e7-3fa6-b272-24b09c44d8b0 ER -