: an introduction for the digital age Ott, Brian L. creator author. Mack, Robert L. 1985- author. text bibliography nju 2025 Fourth edition. monographic eng Eng lis h

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x, 480 pages : illustrations ; 26 cm Critical Media Studies: An Introduction for the Digital Age provides students with a powerful framework for analyzing the impact of media on knowledge, attitudes, and behaviors. In a world increasingly shaped by digital technologies and personalized information feeds, this leading textbook supplies the theoretical tools and knowledge to understand how media influence individuals and society. With an interdisciplinary approach, Brian L. Ott and Robert L. Mack explore media’s role as a powerful socializing force, addressing the key areas of media technologies, industries, messages, and audiences. Each section delves into distinct critical perspectives, such as Marxist, feminist, and queer analysis, alongside exclusive chapters on pragmatic and erotic approaches. The fourth edition includes significant updates, including a detailed examination of the ecological impact of digital media and unique engagement with Byung-Chul Han’s philosophy. Throughout this edition, revised chapters incorporate contemporary examples, cutting-edge pedagogical features, timely discussion of global trends, and much more. Ideal for both undergraduate and graduate students, Critical Media Studies is perfect for courses in Media Studies, Communication, and Digital Media programs. Whether in introductory or advanced classes, students will find the text invaluable for fostering critical thinking, media literacy, and informed citizenship. Covering both introductory and advanced topics, it is also a valuable reference for scholars, media professionals, and those in communication-related fields. Introducing Critical Media Studies — Part I Media Technologies: An Ecological Perspective — Ecological Analysis — Part II Media Industries: Marxist, Organizational, and Pragmatic Perspectives — Marxist Analysis — Organizational Analysis — Pragmatic Analysis — Part III Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives — Rhetorical Analysis — Cultural Analysis — Psychoanalytic Analysis — Feminist Analysis — Queer Analysis — Part IV Media Audiences: Reception, Sociological, and Erotic Perspectives — Reception Analysis — Sociological Analysis — Erotic Analysis — Conclusion: The Partial Pachyderm — Appendix: Sample Student Essays — Glossary — Index. / Brian L. Ott and Robert L. Mack. Includes bibliographical references and index. Mass media Communication in education P90 .O88 2026 9781394240340 2024057376 WaSeSS/DLC 241204 20260227102158.0 991107568585906196 eng