03247cam a2200337 a 4500 3936005 CaAEU 20260227114450.0 940620s1994 mau b 000 0 eng 94027722 GB95-4494 9780262631594 on1059566407 DLC eng DLC UKM NLC NLGGC BAKER BTCTA YDXCP AEU English UABA P90 .M26 1994 McLuhan, Marshall, 1911-1980. Understanding media : the extensions of man / Marshall McLuhan ; introduction by Lewis H. Lapham. First MIT Press ed. Cambridge, Mass. : MIT Press, 1994. xxiii, 365 p. ; 23 cm. Includes bibliographical references (p. 361-365). Introduction — The Medium Is the Message — Media Hot and Cold — Reversal of the Overheated Medium — The Gadget Lover: Narcissus as Narcosis — Hybrid Energy: Les Liaisons Dangereuses — Media as Translators — Challenge and Collapse: The Nemesis of Creativity — The Spoken Word: Flower of Evil? — The Written Word: An Eye for an Ear — Clothing: Our Extended Skin — Housing: New Look and New Outlook — Money: The Poor Man’s Credit Card — Clocks: The Scent of Time — The Print: How to Dig It — Comics: MAD Vestibule to TV — The Printed Word: Architect of Nationalism — Wheel, Bicycle, and Airplane — The Photograph: The Brothel-without-Walls — Press: Government by News Leak — Motorcar: The Mechanical Bride — Radio: The Tribal Drum — Television: The Electric Baedeker — Weapons: War and Peace in the Global Village — Summary and Conclusions. The groundbreaking, seminal work that redefined the way we think about communication—and the then-emerging phenomenon of mass media. Marshall McLuhan’s classic work Understanding Media was called “a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication” by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases “the media is the message” and “the global village,” which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. In the introduction of this edition, esteemed editor and writer Lewis Lapham reevaluated McLuhan’s work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan’s theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here. Mass media 5003 Communication 1216 Communication and technology 11051 Lapham, Lewis. 26740 lcc 0 0 lcc 0 0 TBS TBS 2026-02-27 0 P90 MCL 2026-02-27 1 2026-02-27 1 SOON AVAILABLE 5361 5361