: Successful Writing for Design, Advertising and Marketing Lingwood, Gyles. creator Shaw, Mark. text xx 2022 First edition monographic eng Eng lis h 346 pages This book, 'Copywriting: Successful Writing for Design, Advertising and Marketing,' provides a comprehensive guide to the art of copywriting, focusing on its essential role in branding and marketing. The authors, Gyles Lingwood and Mark Shaw, aim to equip readers with the skills needed to craft effective and engaging copy that aligns with an organization's values and resonates with its target audience. The book covers various aspects of copywriting, including writing for digital environments, advertising, brand messaging, and more. It includes interviews and case studies to illustrate successful practices. Intended for both novice and professional writers, it emphasizes the importance of creative thinking and understanding audience preferences in successful copywriting. Getting to grips with copywriting — The art of writing great copy — Writing for brand and marketing — Interview: Rishi Dastidar, Brandpie — Interview: Vikki Ross, brand and copy consultant — Case Study: IKEA “Silence the Critics” — Case Study: Specialized — Writing for advertising and direct marketing — Interview: Beth Grace, BrandOpus — Interview: Will Awdry, Sutton Young — Case Study: Right To Play — Case Study: Lyric Opera of Chicago — Writing for digital environments — Interview: Jureeporn Thaidumrong, GREYnJ United — Interview: Glenn Fisher, All Good Copy — Case Study: General Electric’s My Mom Makes — Case Study: getcoleman.com — Case Study: monstersupplies.org — Writing for retailing and products — Interview: Meredith Mathews, Half Price Books — Interview: Paul Marshall, Anatomicals — Case Study: Method Home Products — Case Study: Pret A Manger — Writing for company magazines, newsletters and internal communications — Interview: Helen Deverell, Helen Deverell Communications. Branding (Marketing) Advertising HF5825.L56 9781529420258 MiAaPQ 220904 20260304131636.0 991027358221907026 eng