Little bets : how breakthrough ideas emerge from small discoveries
/ Peter Sims.
- New York : Free Press, 2011.
- vii, 213 p. : illustrations, 24 cm.
Includes bibliographical references and index.
Big bets versus little bets — The growth mind-set — Failing quickly to learn fast — The genius of play — Problems are the new solutions — Questions are the new answers — Learning a little from a lot — Learning a lot from a little — Small wins — Conclusion.
How did Pixar go from producing CAT scan images to winning Oscars?
How did Steve Jobs turn Apple into a world-beating company?
How does Amazon's culture encourage innovation?
How can you find the creative solutions demanded by our ever-changing world?
The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast.
This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?