TY  - BOOK
AU  - Sims, Peter - (Peter E.)
TI  - Little bets : : how breakthrough ideas emerge from small discoveries 
SN  - 9781439170427 (hardcover : alk. paper)
AV  - HF5386 .S546 2011
PY  - 2011///
CY  - New York
PB  - Free Press
KW  - Success in business
KW  - Creative ability
N1  - Includes bibliographical references and index; Big bets versus little bets — The growth mind-set — Failing quickly to learn fast — The genius of play — Problems are the new solutions — Questions are the new answers — Learning a little from a lot — Learning a lot from a little — Small wins — Conclusion
N2  - How did Pixar go from producing CAT scan images to winning Oscars?

How did Steve Jobs turn Apple into a world-beating company?

How does Amazon's culture encourage innovation?

How can you find the creative solutions demanded by our ever-changing world?

The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast.

This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?
ER  -