: manage your career in music or manage the music careers of others Allen, Paul, 1946- 1946- creator author. text bibliography nyu 2022 Fifth edition. monographic eng Eng lis h

print

400 Pages 27 B/W Illustrations "Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media and streaming, and a basic introduction to data analytics for the music business. This book gives access to resources about artist management and the music business at its companion website, http://www.artistmanagementonline.com"-- Artist Management Principles — Preparing to Manage — Entrepreneurship — The Artist Prepares to be Managed — Lessons in Artist Management — The Indie Artist — The Artist Management Contract — A Planning Primer for the Artist Manager — The Artist as a Business and a Brand — Income from Live Performance — Income from Songwriting — Income from Recording — Conducting Business for the Artist — Mentors, Coaches and Leaders. / Paul Allen. Includes bibliographical references and index. n-us--- Performing arts - Management Management Music trade Management Music - Economic aspects Performing arts - Vocational guidance ML3790 .A45 2022 9781032014784 9781032015361 2021048791 DLC 211005 20260309100059.0 22262870 eng