03483pam a22004091i 4500001001900000003000600019005001700025006001900042007001500061008004100076015001900117020004200136020001800178020004100196020004100237020004100278024003100319035001800350037004000368040004600408041001200454042001100466100007000477245002300547250005900570264003200629300003800661490002900699500015800728500001300886504005100899505068500950506018601635520116201821650003302983700005703016991025336347807026UkOxU20260309114931.0m    ||  d |      cr |||||||||||230512s2023    enka    ob    001|0 eng|d  aGBC3977482bnb  a9781000904451q(ePub ebook):cĐ45.99  a9780367491840  z9780367491888q(hardback):cĐ130.00  z9780367491840q(paperback):cĐ45.99  a9781000904390q(PDF ebook):cĐ45.997 a10.4324/97810030449632doi  a(Uk)021062351  a9781000904451bIngram Content Group  aStDuBDSbengerdaepncStDuBDSdUkdUkOxU  aEnglish  aukblsr  aBowdin, G. A. J.eauthor.1https://isni.org/isni/000000005077689510aEvents management.  aFourth edition /bGlenn A.J. Bowdin [and five others]. 1aLondon :bRoutledge,c2023.  a852 Pages 122 Color Illustrations0 aEvents management series  aPrevious edition: published as by Glenn A.J. Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell. Amsterdam: Butterworth-Heinemann, 2011.  aAcademic  aIncludes bibliographical references and index.0 aSection 1: Event Context — An Overview of the Event Field — Perspectives on Events — The Event Planning Context — Event Tourism Planning — Sustainable Event Management

Section 2: Planning — Strategic Event Planning — Conceptualising the Event — Event Project Management — Event Financial Planning — Human Resource Management and Events — Marketing Planning for Events — Promotion: Integrated Marketing Communication for Events — Sponsorship of Events

Section 3: Event Operations and Evaluation — Event Design and Production — Event Logistics — Legal Considerations in Event Planning and Management — Risk Management — Evaluation and Research.1 aLegal Deposit;cOnly available on premises controlled by the deposit library and to one user at any one time;eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK).5UkOxU  aA must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.

This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality. 0aSpecial events x Management  aBowdin, G. A. J.tEvents management.sThird edition.