: principles and practice Raj, Razaq creator author. Rashid, Tahir author. text bibliography enk 2022 Fourth edition monographic eng Eng lis h 448 pages illustrations (black and white). The third edition includes several new chapters, covering topics such as Crowd Control and Crowd Dynamics, Expos, Conferences and Conventions, and Brand Co-creation and Social Media. It also introduces updated discussion on contemporary trends, including the environmental and social impacts of large-scale events such as the Olympic Games. A wide range of international case studies is used throughout the book to illustrate key concepts in practice. These include: The impact of the London 2012 and Rio 2016 Olympic Games — Van Gogh Augmented Reality in Nuenen — Sands Expo and Convention Center, Las Vegas — Glastonbury Music Festival — Lame Horse Nightclub, Russia — The Leeds Caribbean Festival. The book is suitable for undergraduate and postgraduate students studying Events Management. Part One: Events Concepts and Management — Introduction to Events Management — Events Destinations and Management — Event Entrepreneurship — Human Resource Management — Part Two: Events Finance and Law — Financial Management in the Events Industry — Costing, Pricing and Capital in the Events Industry — Project Management and Financing — Legal, Security, Safety and Risk Management — Part Three: Events Marketing and Media — Event Sponsorship — Marketing Process, Communications and Public Relations — Brand Co-creation and Social Media — New Multimedia Technology for Events Organisers — Part Four: Events Preparation and Operation — Events Assessing, Planning and Monitoring — Event Logistics — Event Production, Design and Lighting — Crowd Control and Crowd Dynamics — Part Five: Events Trends and Issues — Expos, Conferences and Conventions — Sustainable Festivals and Events — Long-Term Legacy and Impacts — The Future of the Events Industry. Previous edition: 2017. Includes bibliographical references and index. Special events Management 9781915097200 (PDF ebook) : 9781915097194 (pbk.) : 9781915097200 Goodfellow Publishers Ltd StDuBDS 220127 20260309122845.0 991015375369707026 eng