TY  - BOOK
AU  - Raj, Razaq,
AU  - Rashid, Tahir,
TI  - Events management : : principles and practice
SN  - 9781915097200 (PDF ebook) :
PY  - 2022///
CY  - Oxford
PB  - Goodfellow Publishers
KW  - Special events
KW  -  Management
N1  - Previous edition: 2017; Includes bibliographical references and index; Part One: Events Concepts and Management — Introduction to Events Management — Events Destinations and Management — Event Entrepreneurship — Human Resource Management — 

Part Two: Events Finance and Law — Financial Management in the Events Industry — Costing, Pricing and Capital in the Events Industry — Project Management and Financing — Legal, Security, Safety and Risk Management — 

Part Three: Events Marketing and Media — Event Sponsorship — Marketing Process, Communications and Public Relations — Brand Co-creation and Social Media — New Multimedia Technology for Events Organisers — 

Part Four: Events Preparation and Operation — Events Assessing, Planning and Monitoring — Event Logistics — Event Production, Design and Lighting — Crowd Control and Crowd Dynamics — 

Part Five: Events Trends and Issues — Expos, Conferences and Conventions — Sustainable Festivals and Events — Long-Term Legacy and Impacts — The Future of the Events Industry
N2  - The third edition includes several new chapters, covering topics such as Crowd Control and Crowd Dynamics, Expos, Conferences and Conventions, and Brand Co-creation and Social Media. It also introduces updated discussion on contemporary trends, including the environmental and social impacts of large-scale events such as the Olympic Games.

A wide range of international case studies is used throughout the book to illustrate key concepts in practice. These include:

The impact of the London 2012 and Rio 2016 Olympic Games — 

Van Gogh Augmented Reality in Nuenen — 

Sands Expo and Convention Center, Las Vegas — 

Glastonbury Music Festival — 

Lame Horse Nightclub, Russia — 

The Leeds Caribbean Festival.

The book is suitable for undergraduate and postgraduate students studying Events Management
ER  -