03219pam a22003971i 4500001001900000003000600019005001700025006001900042007001500061008004100076015001900117020004100136020003600177020003600213035002500249035002100274035001800295037004500313040003900358041001200397042001100409100007200420245005100492250004800543264004400591300004800635500002800683504005100711505100900762520082101771650004002592700007502632942000802707952009102715999001502806991015375369707026UkOxU20260309122845.0m    ||  d |      cr |||||||||||220127s2022    enka    ob    001|0|eng|d  aGBC2213762bnb  a9781915097200 (PDF ebook) :cĐ34.99  z9781915097217 (hbk.) :cĐ85.00  a9781915097194 (pbk.) :cĐ34.99  a022816854-44oxf_inst  a(UkOxU)022816854  a(Uk)020484498  a9781915097200bGoodfellow Publishers Ltd  aStDuBDSbengerdaepncStDuBDSdUk  aEnglish  aukblsr  aRaj, Razaq,eauthor.1https://isni.org/isni/000000010978908592685610aEvents management b: principles and practice.  aFourth edition b/ Razaq Raj, Tahir Rashid. 1aOxford :bGoodfellow Publishers,c2022.  a448 pagesbillustrations (black and white).  aPrevious edition: 2017.  aIncludes bibliographical references and index.0 aPart One: Events Concepts and Management — Introduction to Events Management — Events Destinations and Management — Event Entrepreneurship — Human Resource Management — 

Part Two: Events Finance and Law — Financial Management in the Events Industry — Costing, Pricing and Capital in the Events Industry — Project Management and Financing — Legal, Security, Safety and Risk Management — 

Part Three: Events Marketing and Media — Event Sponsorship — Marketing Process, Communications and Public Relations — Brand Co-creation and Social Media — New Multimedia Technology for Events Organisers — 

Part Four: Events Preparation and Operation — Events Assessing, Planning and Monitoring — Event Logistics — Event Production, Design and Lighting — Crowd Control and Crowd Dynamics — 

Part Five: Events Trends and Issues — Expos, Conferences and Conventions — Sustainable Festivals and Events — Long-Term Legacy and Impacts — The Future of the Events Industry.  aThe third edition includes several new chapters, covering topics such as Crowd Control and Crowd Dynamics, Expos, Conferences and Conventions, and Brand Co-creation and Social Media. It also introduces updated discussion on contemporary trends, including the environmental and social impacts of large-scale events such as the Olympic Games.

A wide range of international case studies is used throughout the book to illustrate key concepts in practice. These include:

The impact of the London 2012 and Rio 2016 Olympic Games — 

Van Gogh Augmented Reality in Nuenen — 

Sands Expo and Convention Center, Las Vegas — 

Glastonbury Music Festival — 

Lame Horse Nightclub, Russia — 

The Leeds Caribbean Festival.

The book is suitable for undergraduate and postgraduate students studying Events Management. 0aSpecial events x Management922163  aRashid, Tahir,eauthor.1https://isni.org/isni/000000005499403X926857  2lcc  00102lcc4070aTBSbTBSd2026-03-09l0r2026-03-09t1w2026-03-09y1zSOON AVAILABLE  c5404d5404