03971cam a2200325 i 4500 in00024337047 DLC 20260312095843.0 t| 250930s2025 enk b 001 0 eng 2025938718 9781398623675 paperback 9781398623682 hardback 9781398623699 ebook DLC eng rda DLC DLC DLC-MRC English pcc HD30.28 .B3685 2025 Barrow, Colin author aut http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/authorities/names/n85059174 http://id.loc.gov/rwo/agents/n85059174 1474 The business plan workbook : a step-by-step guide to creating and developing a successful business / Colin Barrow. Eleventh edition. London ; New York, NY : Kogan Page Inc, 2025. xvii, 292 pages 24 cm Includes bibliographical references and index . Section - ONE: Strategy and purpose — Coming up with a winning idea for your business plan — Strategy – the big picture — You and your team — Section - TWO: Market research — Researching customers — Researching competitors — A plan for market research — Section - THREE: Competitive marketing strategies — Products and/or services — Pricing — Advertising and promotion — Place and distribution — People, process and physical environment — Competing online — Section - FOUR: Operations — The selling methods plan — Making, outsourcing and supplies — Legal and regulatory factors — Section - FIVE: Reviewing financing requirements and options — The sales forecast — Cash-flow projections — The profit and loss account — The balance sheet — Break-even analysis — Estimating financing requirements — Stress testing your business projections — Section - SIX: Business controls — Financial controls — Sales and marketing controls — Other business controls — Section - SEVEN: Writing up and presenting your business plan — Writing up and presenting your business plan The essential textbook for building credible business plans that attract investment and drive results. Now in its 11th edition, The Business Plan Workbook is a trusted guide for postgraduate students and early-stage entrepreneurs studying business strategy, entrepreneurship, and venture planning. Developed from the renowned methodology taught at Cranfield School of Management, this textbook aligns with course outcomes across business modeling, market analysis, and financial forecasting. Structured around 26 critical areas of business planning, this edition enables students to stress-test their ideas and develop strategic clarity. New content explores how to use AI in market segmentation, financial projections, and SWOT modeling. Updated with real-world examples from companies including Nubank, YuLife, Doctolib, and Inceptio Technology, it also addresses evolving investor expectations and the impact of regulatory shifts across tax, trade, and policy. Designed to support independent learning and classroom use, this practical guide includes: - Structured assignments to apply key planning principles step by step. - Case studies from high-growth startups and global innovators. - Insights into narrative-building and storytelling for investment. - Downloadable resources, including 80 PowerPoint slides and customizable templates. Whether studying entrepreneurship or preparing a pitch for your own venture, The Business Plan Workbook provides the skills and tools to develop a compelling, viable business proposition. Business planning http://id.loc.gov/authorities/subjects/sh85032906 1415 Business enterprises Finance http://id.loc.gov/authorities/subjects/sh85018286 379 lcc 0 0 lcc 0 0 TBS TBS 2026-03-12 0 2026-03-12 1 2026-03-12 1 SOON AVAILABLE 5416 5416