Avery, Jill <br/><br/>
A new approach to building your personal brand 
/ Jill Avery, Rachel Greenwald. 
 -  Harvard Business Review,  2025 
 - 10–15 pages. 
 - Harvard Business Review  vol. 103 .
<br/><br/>Much of professional and personal success depends on persuading others to recognize your value. You have to do this when you apply for jobs, ask for promotions, vie for leadership positions, or write your dating profile. For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. 
<br/><br/><label>ISSN: </label>0017-8012 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>B2 PBT ​​Personal Brand​ (BiM)