A new approach to building your personal brand
Avery, Jill
creator
author
Greenwald, Rachel
author
text
Harvard Business Review
2025
monographic
eng
10–15 pages.
Much of professional and personal success depends on persuading others to recognize your value. You have to do this when you apply for jobs, ask for promotions, vie for leadership positions, or write your dating profile. For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it.
/ Jill Avery, Rachel Greenwald.
B2 PBT Personal Brand (BiM)
0017-8012
https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=738f7d2a-8c91-3eb4-91ef-27ae39341519
https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=738f7d2a-8c91-3eb4-91ef-27ae39341519
TBS
260428
20260511111812.0
EN