TY  - BOOK
AU  - Avery, Jill
AU  - Greenwald, Rachel
TI  - A new approach to building your personal brand
T2  - Harvard Business Review
SN  - 0017-8012
PY  - 2025///
PB  - Harvard Business Review
KW  - B2 PBT ​​Personal Brand​ (BiM)
N1  - Much of professional and personal success depends on persuading others to recognize your value. You have to do this when you apply for jobs, ask for promotions, vie for leadership positions, or write your dating profile. For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it
UR  - https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=738f7d2a-8c91-3eb4-91ef-27ae39341519
ER  -