02419nam a22002537a 4500 OSt 20260511111944.0 260428b |||||||| |||| 00| 0 eng d 2076-3387 TBS EN TBS eng Szántó, Péter 26929 author Research gap in personal branding : understanding and quantifying personal branding by developing a standardized framework for personal brand equity measurement / Péter Szántó, Árpád Papp-Váry, László Radácsi. Administrative Sciences, 2025. 148 page. Administrative Sciences vol.15, no.4 Keywords: Personal Branding; Personal Brand Equity; career development; measurement framework; strategic branding Personal Branding (PB) has gained significant attention in recent years, especially in career advancement and business success. This study addresses the research gap in Personal Brand Equity (PBE) measurement by developing and validating a standardized framework. Using mixed-methods research combining interviews with 10 professionals and surveys of 396 individuals across diverse professional categories, the study identifies and validates three dimensions of PBE: Brand Appeal, Brand Differentiation, and Brand Recognition. Factor analysis revealed six critical attributes influencing PBE (visibility, credibility, differentiation, online presence, professional network, and reputation) and distinguished between external- and self-Personal Brand Equity components. Data were analyzed using exploratory and confirmatory factor analyses (EFA and CFA), with reliability assessed through Cronbach’s alpha (>0.7). Findings demonstrate significant correlations between high PBE scores and positive career outcomes including job satisfaction, salary progression, and advancement opportunities. The resulting Personal Brand Equity Scale (PBES) provides both a measurement tool for professionals seeking to enhance their personal brands and a validated framework for future academic research on personal branding effectiveness. B2 PBT ​​Personal Brand​ (BiM) 26903 Papp-Váry, Árpád 26930 author Radácsi, László 26931 author https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=a57960ad-0329-3f07-8127-0bce15738870 lcc 0 0 ddc 0 0 CT TBS TBS 2026-05-08 0 2026-05-08 https://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=a57960ad-0329-3f07-8127-0bce15738870 2026-05-08 ARTICLE 5432 5432