TY  - BOOK
AU  - Whittington, Richard
AU  - Johnson, Gerry
AU  - Scholes, Kevan
TI  - Exploring strategy
SN  - 9780273737025
PY  - 2011///
CY  - 
PB  - Pearson Prentice Hall
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Business planning
KW  - Strategic planning
KW  - Leadership
KW  -  Decision making
N1  - text and cases; Incluye glosario e índices. Contiene 35 casos de estudio
ER  -