TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack
TI  - Marketing de guerra (2006)
SN  - 9789701058756
PY  - 2006///
CY  - 
PB  - McGraw-Hill
KW  - HF COMMERCE
KW  - Business Management
KW  - Management
KW  - Industrial marketing
KW  - Administración de Empresas
KW  - Administración
KW  - Comercializacion industrial
KW  - Marketing
UR  - http://books.google.com/books?id=3h4xi-38i58C&printsec=frontcover&dq=inauthor:%22Al+Ries%22&hl=es&ei=um-kTYmKCsGJ5AbBzKjCCg&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDoQ6AEwAg#v=onepage&q&f=false
ER  -