2.239 tested secrets for direct marketing success 

 -  NTC Business Books,  1998 
 - x + 358 p. ; 25 cm 
<br/><br/> Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this work is a tool for techniques that produce results. It covers what you need to know from planning to implementation, and from target strategy to various aspects of the creative process. 
<br/><br/><label>ISBN: </label>9780844203492 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Success in business<br/>