TY  - BOOK
AU  - Jackson, Don
AU  - Hatch, Denny
TI  - 2.239 tested secrets for direct marketing success
SN  - 9780844203492
PY  - 1998///
CY  - 
PB  - NTC Business Books
KW  - HF COMMERCE
KW  - Direct marketing
KW  - Success in business
N2  - Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this work is a tool for techniques that produce results. It covers what you need to know from planning to implementation, and from target strategy to various aspects of the creative process
UR  - http://books.google.es/books?id=DnttjSdXh3gC&printsec=frontcover&dq=2239+tested+secrets+for+direct+marketing&hl=es&sa=X&ei=gGkpT5TrII73sgbltbi8AQ&ved=0CDUQ6AEwAA#v=onepage&q=2239%20tested%20secrets%20for%20direct%20marketing&f=false
ER  -