TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9780273753360
AV  - HF5415.13 .K64 
PY  - 2012///
CY  - Harlow, England
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Bibliography B2 Services Marketing
KW  - Bibliography B3 FLM - Marketing Strategies & Tactics
KW  - Bibliography MSc - Fashion & Luxury Marketing Management
KW  - Bibliography MSc - Marketing Management: Retail & Consumer Goods
N1  - Includes bibliographical references and index; Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
N2  - For undergraduate and graduate courses in marketing management. 

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.


This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform
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ER  -