Barney, Jay B. <br/><br/>
Strategic management and competitive advantage  : concepts and cases  
/ Barney, Jay B., Hesterly, William S. 
 - Second edition. 
 - Upper Saddle River, NJ :  Pearson Education,  2008. 
 - xv, 380 pages, 267 variously numbered pages : illustrations (some color) ; 25 cm. 
<br/><br/>Pt. 1. The tools of strategic analysis — 1. What is strategy and the strategic management process? — 2. Evaluating a firm’s external environment — 3. Evaluating a firm’s internal capabilities — pt. 2. Business level strategies — 4. Cost leadership — 5. Product differentiation — pt. 3. Corporate strategies — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions. 
<br/><br/> For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations. 
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<br/><br/><label>ISBN: </label>9780131355026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Case studies<br/>Business planning--Case studies<br/>Industrial management--Case studies<br/>Competition--Case studies
<br/><br/><label>LC Class. No.: </label>HD30.28  / .B36834 2008